Words, videos & concepts.
Hello! I’m Matthew Rycroft, a native English copywriter & CD based in the heart of Salzburg. I’m the guy you call when you need words, videos or concepts infused with power and purpose. Teaming up with creative agencies & brands, I’m proud to bring over a decade of digital marketing experience to the table.
Videos that click
with your audience.
Video content has become so focused on how quickly to say everything, it’s lost sight of the true power of moving images, which is to ignite emotion and drive action. Great brands are built on emotions – as we build a story with your product as the hero, let’s give your audience goosebumps.
Words infused with
power & purpose.
There’s a misconception that people don’t read anymore. The secret is that if you use the right tone and reward people with smart copy, they’ll read every word and love you for it. I create pitch-perfect brand tone of voice that keeps people reading and amplifies your messages.
Ideas that build
Sometimes it’s drinking orange juice and waking up a rooster. Sometimes it’s a video format that earns over 40 million views on YouTube and puts a brand on the map. Whatever it is, a triumph of the imagination is needed to turn a good idea into a great one. Let’s put our heads together and cook up something special.
I love partnering with people passionate about what they do – from smartphones to cameras, from ice cream to smoothies, from paper to schools – my work stretches across the full spectrum of services and products and I’m proud to partner with people who are driven to deliver exceptional quality in every field.
We arrange a cup of coffee. I bring krampfen. You stand up and walk over to the window – it’s raining outside. You tell me there’s a tight deadline and we need to start shipping. I open my book, quickly outlining a blueprint of creativity and strategy. I show you the page – a burst of energy fills the room. The rain stops. You feel the warm glow of sun on your face. You made the right call. This is going to be great.