Tick Tock. Your video production only has a few seconds to hook a viewer scrolling through Instagram & Facebook. This was the creative challenge we faced when we created a social video campaign for innocent’s delicious new coconut water. Our solution? Speedy storytelling that leapt out the newsfeed with a refreshing splash of innocent’s trademark humour.

Lights, Sony camera, action. Placing a product at the heart of a challenge allows you to build a compelling narrative around it, which is why we dropped 2 pro photographers in Norway & Spain for 24 hours with Sony’s RX100V compact camera. For this video production we partnered up with PetaPixel.com, the world’s most popular photography blog with over 120 million annual page views. As a result we published the vlogs with pinpoint precision to the target audience and gained over 500,000 organic impressions. Click, click.

Oh snap. In order to launch the limited edition Kodak Ektra smartphone, we recruited one of the world’s top street photographers to showcase the camera’s powerful features in a series of video tutorials. In the hands of master Thomas Leuthard, the smartphone became the hero and basked in the the warm spotlight of global media coverage. Another special Kodak moment… Anybody got a camera?